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Benefits Derived from Viral Marketing

Viral Marketing is an online term for word-of-mouth advertising. It is a cost effective and quick strategy to encourage others to spread the word about your product. Also, it has the potential to create exponential growth in your message's effect. Hotmail serves as a good example of successful viral marketing. It started off by offering free email accounts. Also, a link leading back to Hotmail was added at the end of every message sent out by one of its customers. This helped in letting everybody know of the services provided by Hotmail. Here each and every customer of Hotmail was like a virtual messenger spreading the word about the services. There are many benefits that can be derived from Viral Marketing . The most important ones are listed below: Free Advertisement: Like we have seen in the example above, Hotmail didn't have to pay its customers to spread the message. A back link made marketing very easy. Quick gains: The gains in this kind of marketing are determined by t...