Benefits Derived from Viral Marketing

Viral Marketing is an online term for word-of-mouth advertising. It is a cost effective and quick strategy to encourage others to spread the word about your product. Also, it has the potential to create exponential growth in your message's effect.

Hotmail serves as a good example of successful viral marketing. It started off by offering free email accounts. Also, a link leading back to Hotmail was added at the end of every message sent out by one of its customers. This helped in letting everybody know of the services provided by Hotmail. Here each and every customer of Hotmail was like a virtual messenger spreading the word about the services.

There are many benefits that can be derived from Viral Marketing. The most important ones are listed below:

• Free Advertisement: Like we have seen in the example above, Hotmail didn't have to pay its customers to spread the message. A back link made marketing very easy.
• Quick gains: The gains in this kind of marketing are determined by the number of potential visitors. This strategy is so quick that a service can gain immediate visitors.
• Long-term gains: Also the gains are not restricted to a short period of time. Marketing done in this way will almost always guarantee attracting visitors for a long period of time.
• Exponential growth: The most important advantage of Viral Marketing is that it causes maximum growth in the popularity of your service. It has the ability to reach out to a large number of people.
• Hassle-free: You can use this method to automate your various marketing methods. All you have to do is set it up once. Once the setting up is done, you can just forget about it and still be rest assured that it will bring in the desired results.